Baume & Mercier
Baume & Mercier 2009 Campaign - The watches speak for themselves
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A long-established history rather than a long-winded speech: the Baume & Mercier watch brand is launching a new communication campaign that gives pride of place to its watches and to its rich heritage since 1830. The visuals present two Baume & Mercier new launches imbued with the brand’s inimitable know-how: the Tourbillon model from the William Baume collection, with a mechanical hand-wound movement featuring a flying tourbillon, red gold case, case back fitted with a large sapphire window crystal and engraved with the limited series number; and the Rivier MAGNUM XXL chronograph with its tinted sapphire dial revealing a flyback chronograph movement framed by a PVD-coated steel case.
No slogan or fancy flourishes: just timepieces shown against a black backdrop, with the name of the model and a brief description. This understated stage-setting enables the watches to speak for themselves.
This new product-oriented campaign complements this year’s “Baume & Mercier & Me” campaign featuring Evangeline Lilly (Lost) and David Duchovny (X-Files), for which all royalties are donated to charities.
These two campaigns conducted in parallel enable Baume & Mercier to fully promote its three fundamental values of authenticity, creativity and closeness.
The new corporate campaign primarily conveys the authenticity of one of the oldest Swiss watch brands, along with the technical and aesthetic creativity characteristic of all Baume & Mercier watches. This campaign is intended for a more knowledgeable audience and will be published in specialized watch media worldwide. Meanwhile, the “Baume & Mercier & Me” campaign mainly focuses on the brand’s cherished concept of closeness and targets a broad public in the general-interest press.