CONCORD watchmaking

1996: At the Basel 96 fair, Concord introduces two new series: The Saratoga SL (Sport Luxury), honoring the tenth anniversary of the Saratoga; and Veneto, part of Concord’s Royal Gold Collection.

1995: Unveiling of an exclusive, original single piece in the Saratoga collection, the Concord “Saratoga Exor”, featuring a highly complex tourbillion mechanism in a platinum case set with diamonds.

1994: introduction of the Concord “Papillon” collection - watches of a tantalizing elegance. Ladies could give rein to their own flights of fancy, by adding butterflies to the leather strap version of the watch.

1992: The sensation of the year is the “Mariner V Centenario” collection, a limited edition of five unique original pieces with exceptionally complex mechanisms. Shortly before the exhibit opened to the public, the entire collection was sold for the fabulous sum of Sfr. 3.2 million.

1991: The Concord “Sirius” is unveiled for the first time at Basel’s international watch fair. A men’s platinum watch with 295 diamonds of the highest quality, totaling 64.16 carats.

1986: Concord creates a new leadership collection, the Concord Saratoga, an elegantly sporty style designed with an attention to detail which makes it an artistic masterpiece of symmetry. It is a perfect illustration of the root meaning of “concord” - harmony.

1980: introduction of the Concord Mariner, a breakthrough design that unites the functionality of a sports watch with the refinement of a dress watch, launching the sport elegance category. Debut of “Delirium II”, the world’s thinnest skeleton watch: less than 1.5 mm thick. Shortly afterwards came the launch of “Delirium III”, the world’s most slender ladies’ watch with a total surface of less than 65 % of that of the men’s watch. Before the year ended, Concord crashed through the 1 mm barrier with the 0.98 mm “Delirium IV”, establishing a new world record for the world’s slimmest watch.

1979: The launch of the “Delirium I” makes headlines worldwide as the flattest analog watch ever made, the first ever to have a total thickness of less than 2 mm (1 .98 mm).
This marks the beginning of the global trend for elegant flat watches.

1970: Gedalio Grinberg takes over the Concord Watch Company SA and integrates it with the North American Watch Corporation, which has its head office in New York.

1968: An independent organization conducts a survey to assess consumer awareness of watch brands in the luxury segment. Concord ranks sixth.

1946: Production of the first wristwatches made from coins.

1945: U.S. President Harry S. Truman presents Concord clocks to Churchill and Stalin, on the occasion of the Potsdam peace conference.

1915: Production of the first “Private Label” luxury watches using precious metals and gems.

1909: Founding of a subsidiary company in New York.

1908: Founding of the Concord Watch Company SA in Biel, Switzerland, to produce high quality watches, in particular for the American market.

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