Haute Horlogerie Celebration

Vacheron Constantin Quai de l’Ile Collection - Designated Haute Horlogerie

 
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Published by 548 on January 19 2009, 11:43.
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January 8, 2009, Hong Kong- Vacheron Constantin hosted an exclusive gala dinner at the Ballroom of the Four Seasons Hotel to celebrate the launch of the Quai de l’Ile collection, a unique dimension in the world of Haute Horlogerie.

In attendance were more than 250 watch enthusiasts and watch journalists from the region, who were invited to share in Vacheron Constantin’s genuine passion in watch-making and experience the innovative personalization service that extends the boundaries in timepiece excellence and exclusivity.

Prior to the gala dinner, guests were attracted by the triptyches in the foyer, a special touch screen device that enables the guests to experience in essence the ultimate luxury provided by the personalisation service of the new collection. With the Quai de l’Ile line and its revolutionary case comprising seven main parts, clients can choose from three metals, three dials and two movement finishings to create timepieces that best represent who they are, in an infinite number of possible combinations.

Stepping into the Ballroom, guests were immersed into a trendy, urban atmosphere that was designed and furnished especially to match the contemporary metropolitan themed Quai de I’lle Collection. Vacheron Constantin created one of the largest indoor video systems seen in Hong Kong for the launch of the new range of models, turning the room into an urban environment that allowed the audiences to travel around the world of Vacheron Constantin and learn more about the diverse experiences depicted by the new collection. The themes of urban, contemporary, stylish, high-tech, security and personalization were woven into a tapestry of moving images to create a conceptual detailed world for the guests to indulge themselves in.

Vacheron Constantin created a large scale innovative content to install a state-of-the-art high resolution video system using 12 high quality video projectors for the images to be displayed through, giving everyone in the room a 270o view of animation, which surrounded the guests in a beautiful ambience. As the night evolved, the images moved from creative interpretations of Vacheron Constantin to the watches themselves. Sometimes abstract modern art, sometimes real, the images provided a constant, rich visual feast. A moment is taken to celebrate the launch of the new Quai de l’Ile range intended to wow the audience as images appear from within a 3D world demonstrating the innovation of the extraordinary watches of Vacheron Constantin. As the night progressed, the last video of a spectacular night scene brought the audience to the finale.

 
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