IWC Flagship Boutique

IWC Schaffhausen Entertains Exclusive Guests in Celebration of its World’s First Flagship Boutique

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Published by 570 on October 30th, 2009 at 03:59 p.m..
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IWC Schaffhausen has just opened the doors of its very first Flagship Boutique worldwide at 1881 Heritage in Hong Kong. Designed to give watch lovers a unique insight into the world of IWC Schaffhausen, the newly opened Flagship Boutique not only displays an extensive selection of IWC’s celebrated timepieces, but is also unique in featuring the new “IWC Collection”.

This select range of complementary items and accessories produced in extremely small quantities are available exclusively through the IWC Flagship Boutique. They enable visitors to feel and experience the spirit of IWC Schaffhausen for themselves.

No other IWC Boutique in the world offers such a revealing insight into the IWC brand and its values. In the historical surroundings of 1881 Heritage, a new development in Tsim Sha Tsui, Hong Kong, the evening began at the IWC Flagship Boutique with an exclusive cocktail to welcome 200 of IWC’s most esteemed clients, partners, and friends.

Among them was French football legend Zinédine Zidane, Korean pop star Rain, and Taiwanese singer and producer David Tao. Led by IWC’s CEO Georges Kern, a press conference attended by Zinédine Zidane, followed by a ribbon cutting ceremony in which Rain and David Tao also participated as special guests were held in front of the IWC Flagship Boutique.

Mistress of Ceremonies, Marie Chen and IWC North East Asia’s Managing Director, Etienne de Gramont hosted the program which included special statements to the media made by Georges Kern, Rain, David Tao, and the public’s beloved “Zizou” - Zinédine Zidane. The evening culminated with an exclusive gala dinner held at the newly opened Hullett House hotel, an intimate design-led heritage hotel with only 13 individually-themed suites built in the former marine police headquarters – one of the government-preserved buildings at 1881 Heritage.

The highlight of the evening was a special performance by friend of the brand Michael Wong. His 17-piece jazz band and beautiful Brazilian dancers entertained the guests throughout the evening.

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