Interview with Peter Stas - CEO of Alpina Watch International

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Published by 2725 on August 1st, 2012 at 11:20 a.m..
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Swiss Watch Manufacturer ALPINA Genève produces an exciting automatic chronograph with regatta start function based on an in-house modified Sellita SW-500.

Currently, ALPINA is the only watchmaker offering such an easy to read automatic regatta caliber.

To support the ALPINA Sailing Collection, Alpina sponsors the Extreme Sailing Series Team Niceforyou, skippered by Alberto Barovier (2010 America’s Cup on board the trimaran BMW Oracle Racing) and the Alpina Swan 82 participating in various yacht regattas in the Mediterranean in 2012.

Interview with Peter Stas - CEO of Alpina Watch International on Alpina Sailing


Why is Alpina involved in sailing regattas?

"We support the Alpina Sailing Collection by our sponsorships of various regattas.

The star product of the Alpina Sailing Collection is an automatic chronograph with regatta start function.

It has an unique and easy to read regatta display.

In the past, there was a Valjoux caliber offering the same layout.

ETA discontinued it and we decided to develop a module in-house for this regatta function.

Alpina is now the only watch manufacturer offering such an automatic regatta caliber.

To promote this watch, we have started limited advertising.

The most important promotion however is to bring this watch to sailing enthusiasts during regattas."

You are on the helm of the Alpina Swan, what is driving you?

"I have sailed since I was a child in regattas, as a sailing instructor and for leisure.

Starting in small boats in The Netherlands, later I sailed larger boats in the Atlantic, Mediterranean and Hong Kong.

Being on the water is a passion and participating in regattas is extremely exciting.

It demands ultimate concentration.

The teamwork during a regatta is a learning experience that doubles as management training.

During a regatta, there is no margin for error, lives are at stake.

The team on a boat must run as clockwork."

What are plans for 2012?

"The Alpina Swan has recently raced in the Palmavella and will race in the Loro Piani and Giraglia regattas in June.

Later this year, the Alpina Swan will race in the Voiles des St. Tropez and the Middle Sea Race regattas."


ALPINA is an independent family owned watch manufacturer based in Plan-les-Ouates, Geneve.

Founded in 1883, Alpina celebrated its 125th Anniversary in 2008 and is evolving into a niche Sports & Lifestyle brand.

The company is involved in all stages of watch production, from initial design to final assembly and quality control.

Each watch is assembled by hand and extensively controlled with state of-the-art equipment, in order to ensure maximum quality and durability.

The company innovates to offer creativity and exceptional value.

Its factory in Plan-les-Ouates Geneve is ultra modern and offers the best environment for its watchmakers.

Alpina positions itself in the Accessible Luxury segment, with most of its watches selling at CHF 1,000 - 5,000 retail.

The company is expected to continue its annual 50% growth, doubling in size every two years.

Production is planned to grow to 25’000 pieces annually.

Alpina is not just a luxurious timepiece.

Behind it is an extensive creative process that involves an inspired design, smart development and unparalleled attention to detail.

Alpina watches have bold and recognizable designs that radiate luxury.

Each Alpina watch is hand-assembled and each watch is checked and controlled over a long period of time - by both human beings as well as special equipment to ensure optimal quality.

Making no compromises in terms of quality is a strict priority for Alpina.

The Alpina Manufacture is located in Geneve, the world’s most prestigious location for high-quality watchmaking.

Alpina has all the attributes of a luxury watch, but at accessible price.

Alpina watches are defined by their high quality, differentiation and precision in design and manufacture.

Their perceived value through quality of design, materials, and manufacture.

Is a key component of its success.



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