First Van Cleef & Arpels boutique in Brazil

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Published by 2727 on August 1st, 2012 at 11:35 a.m..
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First Van Cleef & Arpels boutique in Brazil

The French brand Van Cleef & Arpels opened its first exclusive store in the JK Shopping, Iguatemiin the heart of Sao Paulo.

For over a century, Brazilians have been among our most distinguished and sophisticated customers worldwide.

"Throughout these years, we have received these clients in Paris, New York, Monaco, Miami, and now it's time to go to them. For us this chance to open a large store in Brazil is the best step to maintain the relationship with our major customers"

Says Nicolas Bos, President and CEO of Van Cleef & Arpels in the Americas and Worldwide Creative Director.

Van Cleef & Arpels will offer a new luxurious space that communicates with the tradition of its history, as well as its timeless relevance.

The store has about 186 square meters and is located on the ground floor of the new mall.

The Brazilian architect Adriana Riva ran the assembly shop exactly as designed by Van Cleef & Arpels in Paris. All fabrics, carpets and furniture inside incorporate the current concept of Van Cleef & Arpels.

A link with your innate femininity, the store is full of curved lines in the form of windows and interior walls.

The layout involves the segmentation of the store in different "destinations" such as bridal, high jewelery and watches.

The feeling of entering a Parisian apartment is enhanced by antique-style furniture, the soft lighting and the use of neutral tones.

"Our customers in Sao Paulo find consistency with the design of our stores around the world, We know that Brazilian customers are discerning and expect to be always among the first to experience the experience of our releases."

Says Nicolas Bos

The new store will offer an impressive and extensive collection of all collections of jewelry and watchmaking brand.

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