First Panerai boutique in Brazil

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Published by 2727 on July 17th, 2012 at 01:00 p.m..
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First Panerai boutique in Brazil

As part of its global expansion strategy, Officine Panerai opened its first store in Sao Paulo, located in the new JK Shopping, Iguatemi .

Now, Panerai totals more than 40 boutiques around the globe.

The Sao Paulo boutique, designed in Italy under a new architectural concept offers customers and fans the opportunity to dive into the world of Officine Panerai and discover both the collections and special editions of this coveted brand that combines the Italian history and design traditional Swiss manufacturing.

The new boutique has 88 m² and is designed in classic Italian style.

Aims to highlight the historical association between Officine Panerai and the Italian Navy, with forms and materials that evoke the maritime world, where simple lines alternate with corrugated surfaces surrounded by glass, wood and steel.

The interior is set with a wall clock that plays in large-scale version of one of the characteristics that distinguish the Panerai watches:

The structure of "sandwich" of the display, with overlapping layers: a base plate, a layer of luminescent material and a metal plate with cutout numerals and markers to ensure depth and excellent visibility even in total darkness.

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