Vacheron Constantin Quai de l'île

An additional 100,000 Swiss francs for the Monaco Association against Muscular Dystrophy

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Published by 571 on October 2nd, 2009 at 02:36 p.m..
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Following on from the ONLY WATCH 2009 auction held in Monaco yesterday evening, during which the one-off model from Vacheron Constantin went for the sum of 50,000 Euros, and with a view to providing a more lasting financial contribution to the Monaco Association against Muscular Dystrophy, Vacheron Constantin has decided to launch a special series of 100 numbered watches dedicated to this cause and which will enable the watch company to donate the additional sum of 100,000 Swiss francs.

Deeply touched by the charismatic approach of Luc Pettavino and loyal to its historical tradition of generosity, Vacheron Constantin quite naturally sought to pave the way for a more lasting means of funding for the Monaco Association against Muscular Dystrophy, in addition to the Only Watch auction that takes place every two years.

The Geneva-based manufacturer has therefore decided to launch an exceptional series of 100 Quai de l’Ile watches with a case made in tantalum and in palladium; equipped with the mechanical self-winding 2460 movement bearing the prestigious Hallmark of Geneva; numbered and engraved on the back; and specifically dedicated to this noble cause. Stemming directly from the development of the one-of-a-kind model created for the auction, they will soon be available from the 100 Vacheron Constantin points of sale around the globe that already offer the exclusive Quai de l’Ile collection.

This initiative will enable Vacheron Constantin to make a donation of 100,000 Swiss francs directly to the Monaco Association against Muscular Dystrophy (corresponding to 1,000 CHF per watch sold). It also provides a concrete means, above and beyond the proceeds from the sale of the one-off model donated by Vacheron Constantin to ONLY WATCH 2009, of supporting this worthy cause and the scientists who are daily working to find treatment for children affected by this still incurable disease.

Juan-Carlos Torres, CEO of Vacheron Constantin, commented: “Driven by a desire to transcend the gift we had made to the auction, we simply asked ourselves how we could open up a new and more lasting channel of funding on behalf of the Monaco Association against Muscular Dystrophy over which Luc Pettavino presides in such a charismatic manner. We have therefore decided to launch the development and production of a special series of 100 numbered watches dedicated to the association, the sale of which will enable us to make a further direct contribution of 100,000 Swiss francs. We sincerely hope this initiative will pave the way for other ideas of a similar nature.”

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