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Age-old tradition meets contemporary lifestyle
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- Vacheron Constantin unveils its Flagship Boutique at 1881 Heritage
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As a result, the design is composed of irregular lines and a multitude of details metallized in various colours, which takes Guilloché well beyond its traditional role as an abstract geometrical decoration to achieve the status of a figurative art in its own right.
The Grand Opening was also an occasion to discover some exceptional antique timepieces from the Vacheron Constantin heritage collection in Geneva, each one a unique masterpiece in its own right, highlighting the brand’s rich history and milestones. Most notably, Vacheron Constantin’s first-ever watch, an enamelled dial pocket watch created in 1755 by the founder himself, Jean-Marc Vacheron, was on display. From September 4th to 6th, visitors to the store were able to marvel at the exceptional designs of the very first masterpieces which have given rise to some of its current collections like the Patrimony, Malte, Overseas, Historiques and 1972.
In addition, watch enthusiasts and journalists were invited to share Vacheron Constantin’s genuine passion in watch-making and the legendary brand history at a private luncheon and dinner held at the Peninsula Hotel. There, the Garden Suite was transformed into a time tunnel. Gracing its walls were impressions of the brand’s major milestones and timepieces, reminding guests of the extraordinary influence Vacheron Constantin has made, and continues to make, on the world of luxury timepieces since 1755.
“Clients’ expectations for watches have risen considerably in terms of both service and product quality. Ours, in the world of Haute Horlogerie, display a very sophisticated level of taste as well as a strong attachment to the importance of history and the mastery of high quality craftsmanship. Their interest in our timepieces consequently is very important,” says Mr. Juan-Carlos Torres, CEO of Vacheron Constantin. “Moreover, travelling around the world, going to meet our clients is in our DNA. Each new opening spreads the spirit of our founders, reflecting our great vitality, enlarging our international scope. Each new boutique is like the creation of a technic and precious case which expresses the essence of our brand. Based on the same design of our historic Maison in Geneva, it is like its extension and it is drawn from the same passion for enterprise, innovation and excellence. Therefore, what a joy it is, more than 250 years after our foundation, to be part of Vacheron Constantin's impressive expansion, now distributed in 22 exclusive boutiques and 80 countries worldwide.”
About Vacheron Constantin
Vacheron Constantin is the world’s oldest watch manufacturer with an ninterrupted activity since its foundation in 1755. A full-fledged watch manufacturer, it masters the complete creative process, including research and development of the movements, the aesthetic definition of each model, the full set of stages in designing and crafting the watch components, and finally, the application of hand-crafted finishing. The company has developed its business in almost 80 countries around the world, distributed through 22 exclusive boutiques and a network of around 500 carefully selected points of sales.