Armin Strom

ARMIN STROM SA – Tradition and Vision

Amongst watch aficionados, Armin Strom's name is practically synonymous with the highest level of hand-made skeletons and watch engraving. An exclusive series of skeleton watches is now being created in Biel, under the watchful eye of the master and on the basis of these decades of tradition. At the same time, a collection is being launched under the new "Armin by Armin Strom" label, which is geared to modern tastes and has a technical orientation.

Armin Strom AG was founded in 2006 and is based in the watch-making centre of Biel. The main investor is the well-known Burgdorf industrialist, Willy Michel. At work is a motivated crew whose average age is much lower than the norm for the industry. Targeted investment in state-of-the-art production facilities has allowed the young firm to be increasingly independent of suppliers.

The aim is to exist as an actual manufacturer and to make watch movements entirely developed by the company. The company's plans are long term – it is aware that it takes several years to build up a reputable brand and a highly regarded, quality production and design department.

The firm offers a watch collection under the "Armin Strom" brand whose movements are enhanced with various levels of hand engraving or partial skeletons, up to a fully hand-made skeleton watch. Understatement is in demand nowadays, which is why the skeleton movement is often only visible on the back. The watches are meticulously executed; Armin Strom has always been uncompromising where quality is concerned.