Corum History part 3
The Corum legend
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II. THE BRAND’S 4 PILLARS
Positioned as an exclusive brand, CORUM offers high-quality watch collections featuring an innovative and distinctive design, and equipped with sophisticated mechanical movements. Its 150 current references, spread between four key pillars – Admiral’s Cup, Romvlvs, Corum Bridges and Artisans – enjoy a legitimacy rooted in the brand history. The full set of collections comprises models at prices ranging from 5,000 to 1 million Swiss francs and giving pride of place to precious metals and horological complications.
In 1960, the first interpretation of the “Admiral’s Cup” model paved the way for CORUM’s success. This model remains thanks to its history which is inextricably bound up with major sailing competitions and prestigious sailors, as well as for its inimitable esthetic based on a twelve-sided case, a dial set off by twelve nautical pennants, and the Admiral’s Cup trophy engraved on the caseback. These are its distinctive and unmistakable identifying characteristics. The “Admiral’s Cup” is currently worn and represented by Ben Ainslie, one of the greatest living sailors and a four-time Olympic medal winner who, at the age of just 31, has already earned an impressive number of records and distinctions.
Introduced in 1966, the “Romvlvs” model makes reference to the watchmaking art in its purest form, and has made its mark on watchmaking history. This model is in fact the first watch to have the hours engraved on the bezel, itself topping a case that is easily recognizable by its double-curving case. The collection has been enriched in 2008 by two major complications: a perpetual calendar and a retrograde annual calendar.
The brand’s flagship complication model, the “Golden Bridge” was introduced in 1980 and remains a benchmark with its patented baguette movement. Moreover, it is also regarded as an avant-garde watch thanks to its movement placed in the centre of a transparent sapphire crystal case. In 2009, Corum raises the curtain on its new and exclusive caliber designed, developed and assembled in-house. The CO 007 movement is clearly inspired by the legendary Golden Bridge caliber while giving a whole new twist to the original concept; the shape is immediately recognizable, the dimensions, the components and the technical characteristics are all completely different.
The “Artisans” collection – the fourth brand pillar – embodies a blend of creativity and high art since 1955. It is composed of models enhanced with enameled dials, painted miniatures and featuring variations on gem-setting and engraving techniques. Each year, new models exploring new themes and motifs are added to the collection.
CORUM IN 4 WORDS
A brand: CORUM
An emblem: The Key
A motto: Unlock & Conquer
Collections: Admiral’s Cup – Corum Bridges – Romvlvs – Artisans