Watch Strap Customization?

Rolex is the brand of brands when it comes to watch perfection. The timepiece itself is accurate, the style is legendary, and the history is astounding. The one issue Rolex has is also a draw: tradition. It is this tradition that has Rolex pigeonholed into a framework of style which limits the wearing possibilities of the watch.

I have been thinking about customizing my watch. I know, I know, the purists out there call this blasphemy, but I need a casual, spring option. I was thinking about a watch strap from RubberB.

What do you think? Any advice?