IWC and Laureus part 3
Watch manufacturer IWC Schaffhausen has joined forces with Laureus
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He illustrated the theme of “Team spirit” with a picture of four young people holding hands in a circle. The engraving is a reminder that part of the proceeds from sales of the watch will go towards projects for underprivileged children in troubled areas of the world. IWC Schaffhausen is a Global Partner and world representative of the Laureus Sport for Good Foundation. This is a charitable Foundation that supports over 65 projects throughout the world which have so far helped more than 750,000 children and young people who have fallen victim to poverty, homelessness, war, violence, discrimination, drug addiction, racism and HIV/ Aids.
The Laureus World Sports Academy is an association of sports legends who together hold more than 100 Olympic medals, 100 world championship titles and 200 world records. With its support, and using the universal language of sport, these children and young people are offered an escape from the vicious circle of drugs, poverty and violence. In this capacity, Laureus operates in the slums of Uganda, the South Bronx of New York and the Indian city of Mumbai, among other places. As well as the watch, IWC Schaffhausen has also brought out a unique illustrated book, “Let the Children Play”, in order to attract more attention to the considerable social involvement of the Laureus Sport for Good Foundation. Anyone who buys the Portuguese Automatic Edition Laureus Sport for Good Foundation will get a copy of the book, which shows 10 of the more than 65 projects supported by the Foundation to help underprivileged children.
Part of the proceeds from sales of the watch will go to the Laureus Sport for Good Foundation to help the National Laureus Foundations in Argentina, Germany, Italy, France, the Netherlands, Spain, South Africa, the USA and Switzerland. For its fourth watch in aid of a good cause, IWC has chosen an absolute winner from among it functional and distinctive timepieces: the Portuguese Automatic with a mechanical IWCmanufactured 51011-calibre movement and a Pellaton winding mechanism that provides a The colour of hope Portuguese Automatic Edition Laureus Sport for Good Foundation power reserve of seven days.