IWC and Laureus part 4

Watch manufacturer IWC Schaffhausen has joined forces with Laureus

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Published by 3808 on October 13th, 2009 at 08:11 p.m..
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It has a largeformat date, a small seconds hand and an indicator showing the remaining power reserve. The beautifully balanced dial is a model of the clarity and simplicity of design which marked the first Portuguese watches exactly 70 years ago. Features Large-format wristwatch with automatic movement, Pellaton winding mechanism, small seconds hand and seven-day power reserve display, as well as a medallion on the back of the case showing the winning drawing from the “Team spirit” painting competition; limited to 1,000 watches Movement Calibre 51011 Vibrations 21,600 / h / 3 Hz Jewels 42 Power reserve 168 h (7 days) Winding automatic Displays hours, minutes, small seconds hand with stop function, power reserve, date Case Material stainless steel Glass sapphire, convex, antireflective Dial Laureus blue, subdials for small seconds and power reserve silver-plated Water-resistant 3 bar Diameter 42.3mm Height 14mm Weight Watch in stainless steel with blue alligator leather strap with stainless steel folding clasp 105 g Portuguese Automatic Edition Laureus Sport For Good Foundation Ref. IW5001 Watch manufacturer IWC Schaffhausen has joined forces with Laureus, an organisation that combines sport and social commitment at the very highest level.

Every year Laureus presents the Laureus World Sports Awards to the best sportsmen and sportswomen from all over the globe, while the Laureus Sport for Good Foundation uses sport as a means of helping to give children and adolescents a better future. The man at the helm of IWC Schaffhausen has no fears for the future of the Swiss watchmaking company. “The IWC brand is more successful today than ever before”, says CEO Georges Kern. And now the company is using its strength to empower young people in critical social situations. Since 2005, IWC Schaffhausen has been one of the driving forces behind Laureus, an organisation established in 1999 by two successful international companies, Daimler Chrysler (today Daimler) and Richemont. Daimler represented by its Mercedes-Benz brand, while Richemont, which unites numerous well-known brands in the watch, jewellery and writing instrument industries, selected IWC Schaffhausen as its representative.

The watch manufacturer has been making high-quality timepieces since 1868 under the motto “Probus Scafusia”, good, solid craftsmanship from Schaffhausen. Sportive watches are one of IWC’s most important segments besides horological specialities. In 2008 Vodafone, the world’s leading mobile telecommunications company, entered into a five year agreement to support Laureus as a new Global Partner.

Laureus has two central missions: The first of these is the support offered by the Laureus Sport for Good Foundation to projects all over the world which help young people in difficult social situations to help themselves. The second is its annual Laureus World Sports Awards, given to the world’s most outstanding sports performers. The mission of the Laureus Sport for Good Foundation is to utilise the power of sport to address social challenges through a worldwide programme of sports related community development initiatives, using sport as a tool for social change.

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