Quai de l'ile

Vacheron Constantin in Korea

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Published by 564 on June 22 2009, 12:41.
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  • Summary

On May 20, 2009, Korea market officially launched Quai de l’ile collection in Cine de Chef, a contemporary and fashionable cultural complex. Journalists, buyers and retailers were invited to luncheon and press conference in the afternoon session and selective 30 VIPs were treated in gala dinner introducing Quai de l’ile, the customizable collection symbolizing the ultimate luxury.

Being welcomed by hosts in the main hall, guests could encounter Quai de l’ile watches for the first time. The mystic dial and dynamic design was enough to arouse their curiosity on the secrets of details. Before long, they were guided to theater right next to the exhibition space. The prime movie theather has only 30 chairs which is very private and comfortably spacious.

As the guests were seated, the film describing Vacheron Constantin’s historical heritage, «Journey to the heart of Vacheron Constantin’s Secret» was on the screen. And then, finally, Mr, Yann Bouilonnec, Asia Pacific managing director made a speech to announce the launching of this new collection in Korea market. Following presentation seduced them to dive into the futuristic world of Quai de l’ile watches. The guests could go through the revolutionary technology by the stunning animation and understand the values of personalization and security that Quai de l’ile contains.

During the gala dinner, glamorous and dazzling models showed the watches walking though each dining table and let the guests appreciate the close look of the timepieces. Also, the guests had an opportunity to try on the watches as well as configure their own personalized watches by the simulating programs in the tablet PC. The plesant chat continued until late night over the specially prepared fine dishes.

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